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HSB Cyber Survey Finds Connected Car Tech Makes Consumers Uneasy


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    • Half of consumers sync smartphones with cars and trucks
    • One-third worry about the cyber security of connected vehicles
    • 51 percent are confused over what personal data is exposed

    Consumers Worry About Smartphones and Smart Vehicles

    U.S. motorists worry about possible cyber-attacks on their connected vehicles, a survey by HSB, part of Munich Re, reported today, and some even believe a hacker could confront them over their car audio systems or disable automotive safety features.

    The HSB poll by Zogby Analytics found that 37 percent of consumers who responded were somewhat or very concerned about the cyber security and safety of connected and automated vehicles.

    A similar number (35 percent) feared that a virus, hacking incident or other cyber-attack could damage or destroy their vehicle’s data, software or operating systems.

    In a similar finding, 11 percent of those responding said they drive an electric vehicle and 50 percent of them were concerned that charging stations could be a point of entry for a cyber-attack.

    Of the 55 percent of consumers who sync smartphones or other devices, 51 percent don’t know or aren’t sure what personal information is stored in their vehicle’s entertainment system.

    “Our cars are more connected than ever,” said Timothy Zeilman, vice president for HSB, a provider of cyber insurance and services. “It’s hard for consumers to keep up with rapidly evolving vehicle technology and they wonder if their privacy and personal information is protected.”

    Hackers on the Radio?

    One in ten consumers reported a hacking incident or other cyber-attack had affected their vehicle, up three percent from a similar HSB poll the year before.

    As connected technology continues to advance, some are concerned not only that their vehicle could be hacked, but also controlled by others remotely.

    When asked what worried them most about a possible cyber-attack on their vehicle, 46 percent of consumers were very concerned a hacker might communicate with them over their audio system, perhaps to coerce them or demand a ransom payment.

    Other top concerns were their vehicle being immobilized (25 percent very concerned), safety systems compromised (23 percent) and being locked out of their vehicle (14 percent).

    The most common technologies installed in vehicles included Bluetooth (53 percent), navigation systems (42 percent) and vehicle safety sensors (39 percent).

    Thirty-six percent of consumers owned smartphone apps that connected to their vehicles, while 24 percent had Wi-Fi or mobile hotspots that provided internet service on the road.

    Note for the editorial staff

    For further questions please contact
    Dennis Milewski
    Dennis Milewski
    Media Relations, HSB