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Product innovation
© Thomas Barwick / Getty Images

Product innovation with Munich Re

New solutions for changing customer demand: innovation is the driving force for new business

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    New products for new everyday realities

    New products for new everyday realities
    © Scanderbeg Sauer Photography

    Medical advances, new technologies and trends in society are changing our everyday realities. Individual risks are consequently shifting – and so are people’s insurance needs.

    For insurers, this represents both a challenge and an opportunity, as only those that have the right solutions in their portfolios will remain competitive and profitable. We can support you with this: on a partnership basis, with great expertise, concepts fit for the future, and shared risk.

    Co-creation – from idea to product launch

    Innovation is integrated into our system – when developing products, we think things through with you from the end customers’ perspective. How do they live? What risks are of concern to the target group, what channels do they get their information from, and what product profile is best suited to them?

    We find the answers to these questions together and in an agile way. To do this, we rely on an approach that is both experimental and exploratory, developing products iteratively and without any fixed expectations as to the results. In this way, we avoid wasted investments and help you make a success of the product innovations created: from initial idea to product design and pricing, and on to implementation and the training of your employees. 

    Our innovation process

    Click to explore more about the different stages