U.S. accelerated underwriting trends
Eligibility limits, digital health data, and the quest for automation
Men and Woman talking during business meeting about the accelerated underwriting survey results in the US
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Munich Re Life US’s accelerated underwriting surveys continue to track evolving trends in the U.S. individual life accelerated underwriting market.

In fall 2024, Munich Re Life US conducted its fourth accelerated underwriting (AUW) survey to monitor key developments in the life insurance industry.

The results indicate that the AUW landscape is beginning to stabilize. Aside from the ongoing expansion of eligibility limits and increased use of digital health data tools, the pace of change has slowed compared to previous surveys.

Key highlights:

  • Although the average maximum issue age has remained steady since the initial 2018 survey, the average maximum face amount has grown significantly, now reaching an impressive $2.5 million.

  • The survey revealed a marked increase in the use of digital health data, alongside declining interest in tele-apps, credit data, and wearable technology in AUW risk classification.

  • Respondents identified medical claims data, prescription (Rx) data, and electronic health records (EHRs) as the underwriting tools providing the most protective value.  

  • The survey captured key metrics, including AUW eligibility rate, acceleration rate, offer rate, and placement rate, noting a clear trade-off between acceleration and placement rates. 

Read more about emerging accelerated underwriting trends on the Munich Re Life US website (in English only).

Contact the Authors

Lisa Seeman
Lisa Seeman
2nd Vice President & Actuary, Underwriting Risk Assessment & Research
Munich Re Life US
Katy Herzog
Katy Herzog
AVP, UW Pricing and Client Support
Munich Re Life US
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