Faster, more efficient, more compliant: With MIRA PoS, Eurolife takes the next step in its digital transformation

05/27/2025

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    • Cyprus’s leading life and health insurer, Eurolife Ltd., improves the underwriting process at the point of sale (PoS) thanks to MIRA PoS
    • Munich Re tool available to 400 insurance advisors across Cyprus since 2022
    • Number of insurance applications receiving a final decision at the first consultation has risen significantly; straight-through processing (STP) rate increased to 75%
    Munich/Nicosia Consultation, application, risk assessment, decision: the traditional sales process in life insurance typically involves time-consuming formfilling, lengthy processing times and long waits. Seeking a long-term solution to streamline the sales process for insurance advisors and customers and to boost growth rates, Eurolife, the market leader in Cyprus, introduced MIRA PoS in 2022. 

    MIRA PoS digitalises processes at the point of sale

    MIRA PoS is a “software as a service” product developed by Munich Re, which digitalises life insurance processes at the point of sale – from the capture of case and application data all the way to risk assessment and reporting. “The tool accelerates our sales process and improves the quality of risk assessment,” says Stephanos Charalambous, Head of Underwriting at Eurolife.

    Describing the advantages of the solution, Charalambous continued: “MIRA PoS is based on a comprehensive set of rules developed by Munich Re, offers a high level of data security and meets our compliance requirements. Compliance-as-a-Service, you might say. The tool integrates seamlessly into our application environment, is easy to use and was able to be individually coordinated with our sales strategy.”

    Used by 400 insurance advisors across Cyprus

    Eurolife is a Bank of Cyprus Group company. The central pillar of its business model is its sales network of 400 insurance advisors, collaborating closely with the Bank of Cyprus.

    MIRA PoS offers extensive benefits for the insurance advisors and their customers alike: after going through the assessment questions together, they receive a decision immediately. The questions are dynamically generated by MIRA PoS during the consultation, and there are significantly fewer of them than in the former assessment. The insurance advisor discusses these questions with the customer and receives an immediate decision. In most instances, there are then no waiting periods or additional appointments.

    Thanks to MIRA PoS, Eurolife now achieves an STP rate of around 75%. STP stands for straight-through processing – an end-to-end decision-making process encompassing the consultation, risk-related queries and risk assessment right through to contract conclusion. The STP rate is not only an important KPI for insurers; customers also benefit directly from faster and more efficient processes.

    The set of rules encoded in MIRA PoS ensure the quality of the underwriting process. These have been tailored to the Cypriot market, reflect the current status of medical research and ensure evidence-based underwriting decisions. 

    Eurolife Ltd.  was founded in 1989 and is a subsidiary of the Bank of Cyprus Group. The life and health insurer is the market leader in Cyprus and serves more than 140,000 customers. They value the company for its reliability, first-class customer service, high level of innovation, and financial strength. Numerous awards pay testament to Eurolife's commitment to these values. Eurolife employs 107 people and has a network of 400 insurance advisors.  Most recently, the company was named “Best Life Insurance Company in Cyprus” at the 2025 World Finance Insurance Awards.

    Munich Re is one of the world’s leading providers of reinsurance, primary insurance and insurance-related risk solutions. The Group consists of the reinsurance and ERGO business segments, as well as the asset management company MEAG. Munich Re is globally active and operates in all lines of the insurance business. Since it was founded in 1880, Munich Re has been known for its unrivalled risk-related expertise and its sound financial position. Munich Re leverages its strengths to promote its clients’ business interests and technological progress. Moreover, Munich Re develops covers for new risks such as rocket launches, renewable energies, cyber risks and artificial intelligence. In the 2024 financial year, Munich Re generated insurance revenue of €60.8bn and a net result of €5.7bn. The Munich Re Group employed about 44,000 people worldwide as of 31 December 2024.