Product Innovation
COLI/BOLI underwriting trends:
Insights from Munich Re’s 2025 survey
Business meeting discussing COLI/BOLI underwriting trends from Munich Re’s 2025 survey
© gradyreese / Getty Images

Corporate-Owned Life Insurance (COLI) and Bank-Owned Life Insurance (BOLI) have long played a central role in the financial strategies of U.S. corporations and banks. These products are primarily used to fund employee benefit liabilities, particularly nonqualified deferred compensation plans for executives. 

In a previous article, we examined COLI/BOLI market dynamics, focusing on the factors driving sustained growth and key takeaways from the 2025 National COLI Directors Meeting. Despite noting potential regulatory headwinds, industry leaders remain optimistic, driven by increasing demand for portfolio diversification and innovative product designs. 

This article focuses on what’s shaping COLI/BOLI underwriting today, drawing on findings from Munich Re’s recent survey of carriers active in the market. 

Survey participants reflect market evolution

In spring 2025, Munich Re surveyed nine U.S. carriers actively engaged in the COLI/BOLI market. Most participants have been operating in the space since the early 1980s through the late 1990s, underscoring the market’s maturity. At the same time, the survey captured perspectives from newer entrants, offering a fresh lens on evolving product development and underwriting practices. 

Key underwriting trends

Upward pressure on limits

COLI/BOLI products are typically underwritten on a guaranteed issue (GI) basis. Based on this reason, the maximum issue limits are capped compared to fully underwritten cases. The current industry standard for the maximum amount of GI coverage to be placed on one life with all carriers is $10 million.

However, in recent years, underwriters have increasingly received requests to raise the threshold for GI coverage. This trend was confirmed in our survey, where participants favored defining the maximum GI coverage using a dollar limit. Suggested thresholds ranged from $5 million to $15 million (Figure 1).

While the current industry standard remains a maximum of $10,000,000 per life, Munich Re allows up to $15 million per life, depending on case specifics. Additionally, requests to increase to the maximum per life multiple are becoming more common. The current maximum per life multiple is $100,000, but Munich Re evaluates multiples of $150,000 to $200,000 per life on a case-by-case basis.

Emerging interest in data-driven underwriting

The rise of third-party data sources has broadly influenced life insurance underwriting, but carriers have yet to adopt these tools for COLI/BOLI. None of the survey participants currently use de-identified third-party data to optimize GI censuses or enhance underwriting processes (Figure 2). 
This is expected to change. Munich Re is actively engaging with carriers who have expressed interest in leveraging de-identified third-party data. We believe that such collaboration can enhance mortality assumptions and ultimately lead to more favorable pricing outcomes in this line of business. 

Challenges and best practices

Survey participants identified familiar underwriting challenges, such as aligning with producer expectations and managing limited resources, but noted that these issues are exacerbated by the specialized and niche nature of the COLI/BOLI market.  

Two key challenges stood out; 

  • Capacity constraints: As noted earlier, rising maximum issue amounts and per-life multiples are driving carriers to seek additional capacity on more cases than in the past.

  • Underwriting resources: COLI/BOLI is a highly specialized market, and many carriers have only a small number of underwriters with experience in this line of business. Combined with the increase in industry retirements, this has made it increasingly difficult for carriers to find and retain experienced COLI/BOLI underwriters.

As a result, many carriers are engaging with Munich Re for guidance and capacity on complex underwriting scenarios. Based on our experience, we recommend the following best practices:  

  • Establish internal training programs to develop new COLI/BOLI underwriters. Stress the importance of transparency, data confidentiality, and ethical practices.

  • Employ emerging technologies, including de-identified third-party data, to streamline underwriting and improve risk assessment.

  • Establish clear assumption-setting protocols to align with internal risk tolerance.  

  • Engage reinsurance partners proactively to secure additional capacity on large cases. 

Looking ahead

The COLI and BOLI markets continue to offer insurers a compelling mix of stability, innovation, and strategic opportunity. As carriers adapt to evolving data sources, invest in underwriting talent, and build consensus across stakeholders, they position themselves to thrive in a dynamic landscape. With decades of experience in underwriting, pricing, and structuring COLI/BOLI programs, Munich Re brings deep insight and capacity to support even the most complex cases. Our role as an active reinsurer in this space allows us to partner with carriers on high-profile placements and long-term strategies, helping shape the future of COLI/BOLI with confidence and clarity.

Contact the author

Patrick Brachmann
Patrick Brachmann
AVP Underwriting Services/Head of Large Case Team
Munich Re Life US

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