The future is now:
Wearables for insurance for risk assessment
Wearable technology refers to smart electronic devices with sensors that collect and deliver information about their surroundings. Currently, most devices are worn on the wrist, although the technology is available in other forms such as jewelry, glasses, clothing, shoes and implanted devices. The main category of wearables in the market are fitness trackers and smartwatches which gather metrics associated with physical activity: step count, activity minutes, distance, floors climbed and calories burned. More sophisticated models can capture heart rate and sleep patterns.
Wearables introduce a multitude of ways to monitor health, and the quality and quantity of information supplied by wearables will transform how we manage our lives. This presents a huge opportunity for life insurance companies to change the way we interact with our customers, to transform the management of preventable and chronic disease, and to improve the underwriting process and risk segmentation.