About Our Brand

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    Founded over 130 years ago in 1880, today Munich Re is a leading global player with a long and fascinating history. The company is internationally well positioned, has a sound capital base and virtually universal access to clients and risks. The Munich Re brand is a mirror of the company's identity, competencies and strategy.

    Global Brand

    There are four core values that illustrate our brand:

    Solution-oriented: we implement knowledge in the form of individual solutions tailored to markets and clients with added value for the client.

    Future-focused: we anticipate future risks with our knowledge.

    Reliable: we remain financially solid, dependable and consistent.

    Fascinating: we solve problems with outstanding knowledge advising and inspiring our clients.

    We believe that every employee at Munich Re is a representative of our brand. Whether it’s through interaction with the public, clients or through social media, we want to ensure that all employees recognize the value of the Munich Re brand and its global reach.

    Not If, But How

    Tackling the major challenges of the future is something we have been doing for more than 130 years. As a reinsurance company, we operate internationally and apply a range of disciplines to produce concepts that make tomorrow's world insurable. Our recipe for success is to anticipate risks and deliver needs-based solutions. We are determined to find a solution to every problem, which is why we strongly believe in saying “not if, but how”.

    Company History

    Munich Re's history as one of the world's leading reinsurers has been well documented. Munich Re: The Company History 1880-1980 is a book by historians Johannes Bähr and Christopher Kopper about our corporate history. From the company's founding in 1880 and through the years of challenges it has faced, especially as a result of the two world wars, it is an excellent resource for learning more about our head office and international organization. The book is available for order in Hardcover format, or can be downloaded as a e-book here (PDF, 30 MB).


    As a new employee, we invite you to share the face of our brand. To learn more about how you can contribute to our company brand in a positive way, please check out our LinkedIn learning presentation and feel free to add your new role to your profile before you start work. Although not mandatory, we highly encourage new employees to follow the company page on LinkedIn as well. 

    Munich Re Canada LinkedIn Page