© Munich American Reassurance Company

Increasing Insurability Through Accelerated Underwriting in the Era of Covid

October 2020

The global COVID-19 pandemic created the urgent need for life insurance companies to quickly adjust to government mandates for social distancing and stay-at-home measures. Companies pivoted to manage applicants refusing to allow examiners into their homes, paramed examiners fearful to travel due to Covid, and agents pressuring direct companies to issue policies without completed paramed examinations. Companies not already working in the modern era of accelerated underwriting (AUW) were finally being forced to join (or at least consider) the new paradigm of fluidless underwriting.

The pandemic also highlighted the known coverage gap, demonstrating the need for American households to purchase life insurance.1,2 Prior to COVID-19, the Life Insurance and Marketing Research Association (LIMRA) statistics showed 46% of American adults do not own life insurance, and of those who do, many are underinsured.3,2 Approximately 48% of U.S. households are at financial risk if their primary wage earner dies unexpectedly due to an average life insurance coverage gap of $200,000 U.S. dollars, which amounts to more than $12 trillion in total market need.1 Particularly concerning is that only 34% of millennials own individual life insurance policies.2

Although the COVID-19 pandemic brought the need for life insurance to the forefront, it concurrently increased the potential for anti-selection for the life insurance industry. Existing applications contained no questions specifically related to Covid exposure or diagnosis; thus, if permitted, carriers began adding questions to address this new risk.4 Both direct companies and reinsurers suddenly needed to balance the risk of COVID-19 related anti-selection with the push to approve applications without fluids at even higher face amounts than normally used in the accelerated underwriting process. 

Download the full whitepaper

Prior to COVID-19, 46% of American adults did not own life insurance and of those who did, many were underinsured, according to research by the Life Insurance and Marketing Research Association.

Therefore, the pandemic presented the life insurance industry with both an opportunity and challenge as increasing numbers of Americans seek coverage in the new era of Covid. Even prior to the pandemic, LIMRA research found almost half (45%) of all U.S. households said they planned to buy life insurance in the next year, which was an 80% increase from 2010. This increase was found among younger households (under age 45) and married couples with children. Generationally, many Millennials became adults during the Great Recession of 2008, which resulted in elevated concern for financial well-being; this concern increases Millennials receptiveness to financial advice.3,5 Other sources also showed pre-COVID-19 sales information demonstrating increases in Millennial and Gen X buyers in November 2019.6
Unfortunately, although the pre-COVID-19 research indicated interest in buying life insurance, there truly had been no increase in market coverage prior to the pandemic. The additional 5 million households that were insured by 2016 as compared to 2010 reflected population growth coverage. Approximately 30% of US households remain uninsured according to LIMRA, while other studies showing even higher percentages to greater than 40%.3,7 However, it is possible the pandemic may inadvertently help to close the coverage gap by increasing insurability as Americans better understand the need and have more options for coverage using accelerated underwriting pathways. 

Why the Coverage Gap Exists

The life insurance coverage gap is multifaceted in causation. A lack of consumer knowledge and understanding prefaces an unsavory, timely process, ultimately resulting in inadequate coverage. Additionally, many Americans rely upon group life insurance coverage through work to cover their needs, but the pandemic has left millions unemployed and without the coverage they thought would protect their families.

Historically, the life insurance buying process has not been a consumer-friendly experience.2 Applicants suffered through blood draws, provided urine specimens, and answered sensitive medical questions asked by a stranger. Underwriting often takes weeks to months, leading to lost business due to incomplete underwriting, equating to lost premium and revenue.

Inaccurate public perception also creates the coverage gap.1,8 Research has shown there is a public perception that life insurance premiums are cost prohibitive and are much higher than the actual cost.8 Consumers overestimate the cost of life insurance coverage up to 300% of actual premiums.3,1

Addressing this inaccurate perception has been challenging even from a grassroots sale perspective. Agency-based, traditional sellers of life insurance are reduced as newer generations demonstrate less interest in brick and mortar business, opting for use of technology through the internet to sale financial products.5,9,10 However, the use of social media to gather information on financial topics has substantially increased and presents an opportunity for the life insurance industry to educate consumers.1 Continued use of computer technology has fueled the Direct-To-Consumer (DTC or D2C) trend as it continues to accelerate in recent years since younger consumers prefer low-touch, faster gratification experiences (such as the Amazon sales experience) instead of the traditional insurance agent customer transaction.10,1,2

How AUW Can Change the Coverage Gap

Increased consumer comfort with online financial transactions and availability of technology support the shift in how the American public is purchasing life insurance. According to LIMRA research, about half (47%) of American consumers find accelerated or simplified underwriting more appealing than traditional underwriting.8 less than half of people surveyed stated they preferred to use an agent, which is the traditional method of purchasing life insurance. The specific preference for online purchasing also doubled to 29% from 2011 to 2020. During the beginning of the COVID-19 pandemic, LIMRA research showed an increase in online applications as well, which mirrors the new public desire to purchase life insurance using simplified underwriting.1  

The new underwriting paradigm of accelerated underwriting utilizes more efficient, less expensive, and more convenient methods that provided similar protective value. Similar to motor vehicle records, financial and prescription database checks are used in conjunction with predictive modeling.

Accelerated underwriting offers an improved consumer experience in several ways.

  • Convenient: Digital applications are done at the time of the applicant’s choice, day or night.
  • Timely: Real-time risk assessment provides the applicant a decision within minutes.
  • Elimination of invasive testing (e.g., no blood draws).

AUW enhances the underwriting process for insurance companies in various ways as well. Companies can benefit from:

  • Reduced underwriting acquisition costs on underwriting requirements: Database checks are less expensive than traditional underwriting requirements such as paramed exams, fluid testing and medical records.
  • Improved turnaround time (TAT): Quick decisioning greatly reduces the typically long (30 days or more) underwriting cycle.
  • Decreased acquisition costs: New preferred distribution methods like DTC result in lower acquisition costs since agent sales commissions are reduced. Companies should consider the cost of paying digital distributors as well as budgeting for DTC marketing costs.
  • Lower employee costs: Although an initial investment is required to set up an AUW process, larger volumes of applications can be processed without human intervention. Underwriters can then focus their skills on more complicated financial and medical applications.

Download the white paper to view the full results.

Contact the Author
Ron Schaber
Ron Schaber
Second Vice President, Underwriter
Biometric Research and Accelerated Underwriting Services
1LIMRA. (2020, June 2). 2020 Insurance barometer study reveals a significant decline in life insurance ownership over the past decade. https://www.limra.com/en/newsroom/news-releases/2020/2020-insurance-barometer-study-reveals-a-significant-decline-in-life-insurance-ownership-over-the-past-decade/ 2Calvert, T., Gagnon, N., Kallenbach, S. & Waddell, R. (2020, June 25). Extending the life insurance value proposition. LIMRA. https://www.limra.com/globalassets/limra/research/research-abstracts/2020/extending-the-life-insurance-value-proposition/2020_limra_bcg_prevention_strategy_report.pdf 3LIMRA: Nearly 5 million more US households have life insurance coverage. (2016, September 29). https://www.limra.com/en/newsroom/news-releases/2016/limra--nearly-5-million-more-u.s.-households-have-life-insurance-coverage/ 4Terry, K. (2020, April 9). The impact of Covid-19 on individual life sales and applications in the U.S. https://www.limra.com/globalassets/limra/research/research-abstracts/2020/the-impact-of-covid-19-on-individual-life-insurance-sales-and-applications-in-the-u.s/2020_impact-covid-19-on-individuallife-sales-applications-us.pdf 5Ramirez, K. (2018, March 2). J.D. Power: This is what consumers want from their bank. Housingwire. https://www.housingwire.com/articles/42660-jd-power-this-is-what-consumers-want-from-their-bank/ 6Medical Information Bureau. (2019, December 9). US life insurance activity leaps forward in November reports the MIB Life Index. https://www.mibgroup.com/riskanalytics/life_index_pr.html 7MarketWatch. (2018, September 4). New study reveals more than 40 percent of Americans don’t have any form of life insurance. https://www.marketwatch.com/press-release/new-study-reveals-more-than-40-percent-of-americans-dont-have-any-form-of-life-insurance-2018-09-04 8Scanlon, J., Leyes, M. & Fan, M. (2019, March 29). 2019 Insurance barometer study. LIMRA. https://www.limra.com/en/research/research-abstracts-public/2019/2019-insurance-barometer-study/ 9Naujoks et al. (2018, October 10). Customers know what they want. Are insurers listening? Bain & Company. https://www.bain.com/insights/customers-know-what-they-want-are-insurers-listening/ 10Haynor, C. (2018, December 4). A look ahead: Trends driving brands to prioritize direct to consumer in 2019. Digital Commerce 360. https://www.digitalcommerce360.com/2018/12/04/a-look-ahead-trends-driving-brands-to-prioritize-direct-to-consumer-in-2019/ 11Chefitz, S. et al. (2018, February) Stratifying mortality risk: Using physical activity as measured by wearable sensors. Munich Re. https://www.munichre.com/content/dam/munichre/marc/pdf/wearables/overview-using-physical-activity-as-measured-by-wearables.pdf 12Seeman, L. & Schaber, R. (n.d.). Accelerated underwriting – The new paradigm for risk selection. Munich Re Life US. https://www.munichre.com/us-life/en/perspectives/accelerated-underwriting/AUW-new-risk-paradigm.html 13Hebert, M. (n.d.). An application of predictive analytics in life insurance using prescription drug information. Optimum Re. https://www.rxhistories.com/wp-content/uploads/2019/02/An-application-of-predictive-analytics-in-life-insurance_20181025.pdf 14Clement, C. (2018, September 18). Milliman Risk Score 2.0 – Stratifying mortality risk using prescription drug information. Munich Re. https://www.munichre.com/us-life/en/perspectives/alternatives-for-stratifying-mortality-risk/milliman-risk-score-2-0-prescription-drugs.html

Rechtlicher Hinweis

Die gewünschte Information bezieht sich auf Finanzinstrumente, Wertpapiere oder diesbezügliche Angebote, die nicht in oder in die Vereinigten Staaten, Kanada, Australien oder Japan und von US-Bürgern (gemäß der Definition in der Regulation S des US Securities Act 1933) angeboten werden, noch in und von diesen Ländern bzw. US-Bürgern akzeptiert werden dürfen. Folglich wurden diese Finanzinstrumente oder Wertpapiere sowie diesbezügliche Angebote (i) weder nach dem Amerikanischen Wertpapiergesetz noch nach einem Gesetz eines US-Bundesstaates registriert; (ii) diese Finanzinstrumente oder Wertpapiere dürfen nicht direkt oder indirekt in oder in die Vereinigten Staaten angeboten, verkauft, wiederverkauft, verpfändet oder geliefert werden, es sei denn, es liegt eine Befreiung von den Registrierungsanforderungen des Amerikanischen Wertpapiergesetzes vor; und (iii) solche Finanzinstrumente oder Wertpapiere können dem US-Steuerrecht unterliegen. Keine der hierin enthaltenen Unterlagen begründet ein Verkaufsangebot oder eine Aufforderung eines Angebots zum Kauf von Finanzinstrumenten oder Wertpapieren in den Vereinigten Staaten, Kanada, Australien oder Japan bzw. an US-Bürger oder in eine andere Rechtsordnung, in der ein solches Angebot oder dessen Einholung rechtswidrig ist. Personen, die ein Angebot annehmen möchten, dürfen weder die Post der Vereinigten Staaten, Kanadas, Australiens oder Japans oder irgendein Mittel oder Instrument (wie z.B. Faxübertragung, Telex oder Telefon) des Zwischenstaatlichen- oder Außenhandels, noch irgendwelche Einrichtungen einer inländischen Wertpapierbörse der Vereinigten Staaten, Kanadas, Australiens oder Japans für irgendeinen Zweck benutzen, der direkt oder indirekt mit der Annahme eines Angebots zusammenhängt. Annahmen oder andere sich auf ein Angebot beziehende Unterlagen dürfen nicht postalisch in den Vereinigten Staaten, Kanada, Australien oder Japan frankiert oder abgestempelt werden. Alle Personen, die ein Angebot annehmen möchten, müssen eine Adresse außerhalb der USA, Kanada, Japan und Australien für den Erhalt jeglicher Finanzinstrumente oder Wertpapiere angeben. Darüber hinaus wird von jedem Inhaber der relevanten Finanzinstrumente oder Wertpapieren angenommen, dem Emittenten dargelegt zu haben, dass (i) er kein US-Bürger ist und (ii) dass er diese Finanzinstrumente oder Wertpapiere nicht auf Rechnung eines US-Bürgers erwirbt.

Weder die in diesen Seiten enthaltenen Informationen, noch irgendeine Meinungsäußerung begründen ein Angebot oder eine Aufforderung, Finanzinstrumente oder Wertpapiere in irgendeiner Rechtsordnung zu erwerben. Jegliches Angebot oder jegliche Aufforderung wird nur in Unterlagen gemacht, die dafür rechtzeitig veröffentlicht werden; und jegliches Angebot und jegliche Aufforderung ist beschränkt auf die in diesen Unterlagen bereitgestellten Informationen.

Please scroll and read to the very bottom, before you can confirm.