HSB Canada welcomes Alice Keung and Simone Lumsden to its Board of Directors


Press Release

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    HSB Canada is pleased to announce the appointments of Alice Keung and Simone Lumsden to its Board of Directors.

    Alice Keung



    Alice Keung, named ‘Elite Woman’ in 2020, ‘Global Top 100 Insurance Executive’ in 2019 and 2022 and one of Canada’s ‘Top 100 Most Powerful Women’ in 2003 and 2004, is a former Chief Transformation Officer in the Property Casualty insurance sector. She has delivered technology-based solutions to improve customer experience, deliver operational efficiency and transformational change by introducing digital technology and advanced analytics in the fields of insurance and financial services, transportation and digital health. Ms. Keung serves on the Board of Governors of Carlton University and as an independent Director on the Board of Green Shield Canada and Knowledge First Financial.

    Simone Lumsden



    Simone Lumsden is an experienced marketing and customer experience executive from the telecommunications industry. She has deep experience leveraging digital marketing and the power of data, advanced analytics (AI) and technology to drive brand preference, engagement and industry-leading customer experiences for millions of customers. Ms. Lumsden was also a founding executive of a telco startup. She is a Board Member for Moorelands Kids, is on the Advisory Board for Outward Bound, and champion for Walk this Way of the Boys and Girls Club.


    For media inquiries please contact:
    Silvana Martins
    Silvana Martins
    Media Contact
    HSB Canada
    390 Bay Street Suite 2000 Toronto, ON M5H 2Y2

    HSB Canada, part of Munich Re, is a multi-line specialty insurer and provider of inspection, risk management and IoT technology services. HSB Canada’s insurance offerings include equipment breakdown, cyber risk and other coverages. HSB blends its engineering expertise, technology and data to craft inventive insurance and service solutions for existing and emerging risks posed by technological change. Throughout its 150-year history HSB’s mission has been to help clients prevent loss, advance sustainable use of energy and build deeper relationships that benefit business, public institutions and consumers. HSB holds A.M. Best Company’s highest financial rating, A++ (Superior). Connect with HSB Canada on LinkedIn, Twitter and Facebook.

    Munich Re is one of the world’s leading providers of reinsurance, primary insurance and insurance-related risk solutions. The group consists of the reinsurance and ERGO business segments, as well as the capital investment company MEAG. Munich Re is globally active and operates in all lines of the insurance business. Since it was founded in 1880, Munich Re has been known for its unrivalled risk-related expertise and its sound financial position. It offers customers financial protection when faced with exceptional levels of damage – from the 1906 San Francisco earthquake through to Hurricane Ida in 2021. Munich Re possesses outstanding innovative strength, which enables it to also provide coverage for extraordinary risks such as rocket launches, renewable energies, cyberattacks, or pandemics. The company is playing a key role in driving forward the digital transformation of the insurance industry, and in doing so has further expanded its ability to assess risks and the range of services that it offers. Its tailor-made solutions and close proximity to its customers make Munich Re one of the world’s most sought-after risk partners for businesses, institutions, and private individuals.