A collage of various kitchen appliances including a refrigerator, oven, microwave, dishwasher, and washing machine.

SmartLeads™

For better homeowner insights, think inside the box.

HSB is partnering with leading brands like Samsung™ to deliver smarter leads to insurers.

Introducing SmartLeads™

Sometimes the best insights happen when you think inside the box. SmartLeads™ does just that. It’s the only program of its kind that gives insurers visibility into both the landscape of potential customers, and the risks their verified, connected, and protected home appliances help prevent.

It's more than a simple ad program, it’s a data-driven service that uses data from smart home appliances to connect insurers with attractive homeowners who already own these appliances and are minimizing their risk.

These homeowners can then access rewards such as smart home credits in exchange for their participation. The result is better risk assessment and protection, and better policy pricing for both you and your customers. Because when we're all connected, everyone benefits.

SmartLeads™ is:

Scalable:

Trustworthy:

Simple:

54m+

U.S. smart appliance users

85%

of users willing to share data

~0

tech lift with easy activation

How insurers benefit

Access to higher quality, lower risk prospects

Secure and compliant data handling customers can trust

More effective marketing returns and more accurate policy pricing*

_{*Based on confirmed homeowner qualification of your filed credits}

How SmartLeads™ works

HSB’s insurance and engineering expertise and technology infrastructure make the program turnkey from day one, allowing you to reach more low risk, high reward customers who are already protecting their homes right away. Watch the video below to learn more:

Industry-changing innovation starts here

In partnership with members of the Home Connectivity Alliance (HCA), HSB’s SmartLeads™ Service is designed as a scalable, open, pro-competitive model, allowing multiple insurers and a growing ecosystem of smart-home brands to participate. This fosters innovation, expands consumer choice, and promotes healthier competition across both the insurance and smart-home markets.