HSB launches new brand powered by technology

New 'locomotive' logo reflects 154 years of innovation

2020/03/02

Press Release

  • HSB has evolved and is accelerating innovation
  • New HSB brand recognises digital value strategy
  • HSB uses IoT, data analytics to reinvent specialty insurance
  • HSB’s identity endorsed by parent, Munich Re

HSB announced its new logo today as the 154-year-old company founded as Hartford Steam Boiler launched a new brand to reflect its evolution as a specialty insurer and risk management partner that is driven by technology and fuelled by innovation.

The company will be known simply as HSB, endorsed by its corporate parent, Munich Re.

The new autonomous HSB brand - a modernised version of HSB’s iconic 'locomotive' - represents new opportunities and possibilities as HSB helps its clients harness the latest digital technologies and insurance products to reduce risk and increase value.

"HSB is unlocking new capabilities driven by the innovation potential of the Internet of Things, proprietary algorithms and data science," said Greg Barats, HSB president and chief executive officer.  "As we use data and analytics to expand products and services with digital tools, we generate new value as an innovation engine for our insurance and industrial partners."

The new brand brings together HSB’s three largest businesses - Hartford Steam Boiler in the United States, the Boiler Inspection and Insurance Company of Canada (BI&I), and HSB Engineering Insurance in the United Kingdom and Ireland - together under one banner.

HSB combines technology with engineering, inspection and insurance expertise to help identify and solve new problems while facilitating new business models for customers in a changing risk environment.

In addition to equipment breakdown insurance, HSB is also a leading provider of cyber risk and other specialty liability coverages for business, home and farm.

Added value services include global inspections and engineering, and Internet of Things (IoT) technologies for business and industry.

HSB’s locomotive symbol dates to the founding of The Hartford Steam Boiler Inspection and Insurance Company in 1866, when business and industry was powered by steam and HSB pioneered the invention of equipment breakdown insurance and inspections to prevent loss.

HSB’s headquarters is located in Hartford, Connecticut, U.S.

Watch our video to learn more about HSB’s new brand.

Media Contacts

If you are a member of the media and have a question about our press release, please get in touch.