Primary insurance pricing: where prediction meets business

Back to basics - an overview of the pricing process in P&C primary insurance

October 25
Online seminar, 9 a.m. (CEST)

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Duration: 60 minutes

General description

What is pricing and how does the pricing process work? This online seminar gives a fairly broad overview of a primary insurance pricing flow with a focus on retail P&C products. We look into the general concept of pricing, explain the methodology behind it and discuss how we can realise it in practice.


  • General introduction to pricing methodology
  • What is pricing? 
  • Pricing sophistication: how to win in a competitive market (link to online seminar external data)
  • Generalized Linear Models, a standard practice
  • AI & Machine Learning; going beyond the traditional approach (link to online seminar AI & ML in insurance)
  • Measuring the profitability: Impact analysis and leakage


Target group

  • General Management
  • Innovation
  • Trainees/beginners in P&C pricing
  • Explicitly no pricing experts / actuaries


English – Professional business English skills required

Deadline for registration

22 October 2021