Behavioural modelling in insurance pricing

How do we factor in customers’ behaviour?

October 26
Online seminar, 3.30 p.m. (CEST)

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Duration: 60 minutes

General description

Projecting the costs of claims an insurer can expect in the future forms the basis for solid pricing of P&C portfolios. The results of this technical exercise are price changes which very accurately reflect a customer's risk. But how does an existing customer react to such price changes? And how do competitors' prices influence a potential customer? This online seminar looks into the analytical possibility to model such aspects, and reflects on how the respective models interact with models projecting costs of claims.


  • Overview of behavioural modelling
  • Modelling customers’ behaviour using machine learning (link to online seminar AI/ML)
  • Principles of competitive market analysis
  • How to implement technical results into business


Target group

  • Pricing department
  • Data Science / Analytics department


English – Professional business English skills required

Deadline for registration

25 October 2021