Cyber sales support

How to boost sales of cyber policies in the SME segment

April 22
Online seminar, 3.30 p.m. (CEST)

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Duration: 60 minutes

General description

The growing use of IT in society and industry is having major implications in all areas. The increasingly sophisticated means of collecting, processing and storing data are influencing our work and personal lives. Cyberattacks are increasing at an astonishing rate, leading to an increasing need for cyber insurance.

Yet insurers face challenges in almost all markets worldwide when it comes to the successful selling of cyber insurance policies – especially in the SME segment. For example, many companies still do not fully recognise their exposure to cyber threats, while at the same time sales agents lack cyber know-how and confidence.


  • "Sales talk" roleplay

  • What are the challenges when selling cyber policies?

  • How can Munich Re support cyber sales

- Sales performance index

- Consultation on sales approach

- Sales force training

- Digital sales support


Target group

Cyber sales force, cyber underwriters, cyber product specialists and others involved in supporting cyber sales.


English - professional business English skills required

Deadline for registration

21 April 2021