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© Jenny Holzer/Munich Re<br/>    Picture: Jens Weber, Munich<br />

Jenny Holzer

Born 1950 in Gallipolis, USA
Lives and works in Hoosick Falls

Truisms, 1997

5 vertical LED signs
407 x 24 x 11 cm each

Jenny Holzer's medium is language. This work from the "Truisms" series comprises five vertical LED ticker screens. The electronic displays, long established as a medium for communicating information, however, show unexpected contents. Sentences from a wide variety of cultures are reeled off in a Munich Re stairwell in German, English, French, Italian and Spanish. These are aphorisms and truisms that are to be understood in the context of respective political, religious or social conditions. They are all communicated in the same neutral and anonymous form. In this manner, illuminated messages are created that provoke thought in an environment dominated by advertisement texts and other optical signals.

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